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Willis Investment Counsel Portfolio
$2B across 128 positions as of 2026-09-30, with 28% of it in the ten largest. 4 quarters on file.
How the reported portfolio did
Each 13F's long stock positions, held to the next quarter's end, against the S&P 500. Yearly rates, on closes without dividends.
1 year
+14.3%
-0.2% a year vs the S&P 500
3 years
+11.6%
-9.7% a year vs the S&P 500
5 years
+6.8%
-5.4% a year vs the S&P 500
Quarters ahead
6 of 21
| Quarter | Portfolio | S&P 500 |
|---|---|---|
| Jun 30, 2026 to Sep 30, 2026 | +1.7% | +2.1% |
| Mar 31, 2026 to Jun 30, 2026 | +7.0% | +14.8% |
| Dec 31, 2025 to Mar 31, 2026 | +4.9% | -4.6% |
| Sep 30, 2025 to Dec 31, 2025 | +0.2% | +2.4% |
| Jun 30, 2025 to Sep 30, 2025 | +4.0% | +7.8% |
| Mar 31, 2025 to Jun 30, 2025 | +1.6% | +10.5% |
| Dec 31, 2024 to Mar 31, 2025 | -0.6% | -4.6% |
| Sep 30, 2024 to Dec 31, 2024 | -3.9% | +2.1% |
Largest first
Share is of this manager's reported book. A holding with no symbol is one this site does not track as a company; the filing's own name for it is shown instead.
| Holding | Value | Share | Shares |
|---|---|---|---|
| CSCOCisco Systems Inc | $78.6M | 4.0% | 730,663 |
| JNJJohnson & Johnson | $69M | 3.5% | 260,759 |
| MSFTMicrosoft Corp | $63.7M | 3.2% | 124,219 |
| TXNTexas Instruments Inc | $57.2M | 2.9% | 204,331 |
| PAYXPaychex Inc | $47.7M | 2.4% | 484,114 |
| Chubb Ltd | $47.6M | 2.4% | 146,436 |
| Accenture PLC | $47.2M | 2.4% | 257,325 |
| PFEPfizer Inc | $45.3M | 2.3% | 1,586,648 |
| FTNTFortinet Inc | $44.5M | 2.3% | 249,169 |
| XOMExxonmobil Holdings Corp | $41.5M | 2.1% | 254,964 |
| LMTLockheed Martin Corp | $41.2M | 2.1% | 80,941 |
| KEYSKeysight Technologies Inc | $37M | 1.9% | 101,523 |
| Medtronic Inc | $36.6M | 1.9% | 423,859 |
| ADPAutomatic Data Processing Inc | $35.3M | 1.8% | 136,756 |
| MRKMerck & Co Inc | $34.6M | 1.8% | 238,067 |
| AFLAflac Inc | $34.2M | 1.7% | 305,797 |
| ABTAbbott Laboratories | $34.1M | 1.7% | 345,349 |
| HDHome Depot Inc | $32.8M | 1.7% | 115,428 |
| COPConocoPhillips | $32M | 1.6% | 255,371 |
| AAPLApple Inc | $29.4M | 1.5% | 88,286 |
| Eaton Corp | $29.2M | 1.5% | 67,873 |
| SHELShell PLC | $28.5M | 1.4% | 300,089 |
| ADBEAdobe Inc | $27.6M | 1.4% | 114,918 |
| DGXQuest Diagnostics Inc | $27.3M | 1.4% | 117,200 |
| GWWWW Grainger Inc | $27.2M | 1.4% | 21,827 |
| HSYHershey Co | $25.8M | 1.3% | 163,492 |
| VZVerizon Communications Inc | $25.6M | 1.3% | 557,990 |
| PEPPepsiCo Inc | $25.1M | 1.3% | 198,361 |
| SNYSanofi SA | $24.8M | 1.3% | 602,300 |
| MMM3M Co | $24.8M | 1.3% | 151,052 |
| GNRCGenerac Holdings Inc | $24.7M | 1.3% | 119,502 |
| LHLabcorp Holdings Inc | $24.7M | 1.3% | 80,041 |
| CATCaterpillar Inc | $24.7M | 1.3% | 30,414 |
| AEPAmerican Electric Power Company Inc | $24.1M | 1.2% | 203,038 |
| PGProcter & Gamble Co | $23.9M | 1.2% | 164,370 |
| TSCOTractor Supply Co | $22.8M | 1.2% | 728,357 |
| LLYEli Lilly and Co | $22.3M | 1.1% | 19,272 |
| AXPAmerican Express Co | $21.9M | 1.1% | 72,065 |
| NVDANVIDIA Corp | $20.5M | 1.0% | 89,633 |
| RSPInvesco S&P 500 Equal Weight ETF | $19.7M | 1.0% | 94,872 |
| JPMJPMorgan Chase & Co | $19.5M | 1.0% | 58,998 |
| TAT&T Inc | $19.4M | 1.0% | 794,010 |
| VLOValero Energy Corp | $19M | 1.0% | 49,000 |
| DRIDarden Restaurants Inc | $18.8M | 1.0% | 97,400 |
| WATWaters Corp | $18.3M | 0.9% | 41,642 |
| GOOGLAlphabet Inc | $18.3M | 0.9% | 53,139 |
| MAMastercard Inc | $17.6M | 0.9% | 31,995 |
| AMATApplied Materials Inc | $17.2M | 0.9% | 33,560 |
| GDGeneral Dynamics Corp | $17.1M | 0.9% | 51,500 |
| DUKDuke Energy Corp | $16.5M | 0.8% | 145,137 |
| EMREmerson Electric Co | $16.3M | 0.8% | 105,400 |
| HUBBHubbell Inc | $16M | 0.8% | 35,199 |
| CVXChevron Corp | $15.8M | 0.8% | 77,377 |
| FDSFactset Research Systems Inc | $15.1M | 0.8% | 55,816 |
| METAMeta Platforms Inc | $14.9M | 0.8% | 20,497 |
| MSIMotorola Solutions Inc | $14.5M | 0.7% | 32,600 |
| MCDMcDonald's Corp | $14.2M | 0.7% | 61,285 |
| WMWaste Management Inc | $14M | 0.7% | 68,626 |
| ZTSZoetis Inc | $13.2M | 0.7% | 188,809 |
| LOWLowe's Companies Inc | $13.1M | 0.7% | 71,218 |
| INTUIntuit Inc | $12.3M | 0.6% | 44,481 |
| QLYSQualys Inc | $12M | 0.6% | 63,845 |
| ROSTRoss Stores Inc | $11.7M | 0.6% | 50,060 |
| DEDeere & Co | $11.6M | 0.6% | 17,300 |
| UPSUnited Parcel Service Inc | $10.8M | 0.5% | 115,904 |
| MEDPMedpace Holdings Inc | $10M | 0.5% | 15,957 |
| SHWSherwin-Williams Co | $9.9M | 0.5% | 30,573 |
| ZBRAZebra Technologies Corp | $9.5M | 0.5% | 25,541 |
| FTDRFrontdoor Inc | $9.5M | 0.5% | 130,082 |
| PAYCPaycom Software Inc | $9.2M | 0.5% | 42,082 |
| National Research Corporation | $9.1M | 0.5% | 430,986 |
| Liquidity Svcs Inc | $9.1M | 0.5% | 212,377 |
| Logitech International | $7.8M | 0.4% | 77,597 |
| DCIDonaldson Company Inc | $7.8M | 0.4% | 89,360 |
| JKHYJack Henry & Associates Inc | $7.6M | 0.4% | 52,746 |
| BHPBHP Group Ltd | $7.5M | 0.4% | 87,939 |
| SPGIS&P Global Inc | $7.3M | 0.4% | 18,451 |
| CLXClorox Co | $6.9M | 0.4% | 85,500 |
| AVYAvery Dennison Corp | $6.4M | 0.3% | 37,688 |
| GILGildan Activewear Inc | $5.8M | 0.3% | 135,755 |
| LAMRLamar Advertising Co | $5.2M | 0.3% | 36,253 |
| TTCToro Co | $5M | 0.3% | 51,539 |
| VRSNVeriSign, Inc | $4.7M | 0.2% | 16,622 |
| AOSA O Smith Corp | $4.6M | 0.2% | 80,989 |
| STRLSterling Infrastructure Inc | $4.4M | 0.2% | 8,964 |
| ALGNAlign Technology Inc | $4.4M | 0.2% | 29,968 |
| MSMMSC Industrial Direct Co Inc | $4.3M | 0.2% | 34,981 |
| EVTCEvertec Inc | $4.2M | 0.2% | 155,480 |
| UIUbiquiti Inc | $4.1M | 0.2% | 7,275 |
| BMIBadger Meter Inc | $4M | 0.2% | 32,467 |
| HXLHexcel Corp | $3.5M | 0.2% | 42,214 |
| JBTMJBT Marel Corp | $3.4M | 0.2% | 32,051 |
| TECHBio-Techne Corp | $2.7M | 0.1% | 37,505 |
| DLBDolby Laboratories Inc | $2.5M | 0.1% | 42,726 |
| Gaztransport & Technigaz | $2M | 0.1% | 8,377 |
| IBPInstalled Building Products Inc | $1.8M | 0.1% | 9,245 |
| IJHiShares Core S&P Mid-Cap ETF | $1.2M | 0.1% | 16,164 |
| KOCoca-Cola Co | $1.1M | 0.1% | 12,667 |
| MaxCyte Inc Com | $966.3K | 0.0% | 862,758 |
| VOOVanguard S&P 500 ETF | $861.4K | 0.0% | 1,229 |
| VOVanguard Mid-Cap ETF | $805.2K | 0.0% | 10,268 |
| MUMicron Technology Inc | $724.3K | 0.0% | 680 |
| OEFiShares S&P 100 Fund | $645.3K | 0.0% | 1,689 |
| AMZNAmazon.com Inc | $471.6K | 0.0% | 1,893 |
| VTIVanguard Total Stock Market ETF | $469.4K | 0.0% | 1,254 |
| GOOGAlphabet Inc | $463.4K | 0.0% | 1,360 |
| DTDWisdomtree Total Div Fund | $456.9K | 0.0% | 4,891 |
| GLWCorning Inc | $423.8K | 0.0% | 2,756 |
| PARPAR Technology Corp | $417K | 0.0% | 30,306 |
| UCBUnited Community Banks Inc | $398.7K | 0.0% | 11,954 |
| SOSouthern Co | $368.6K | 0.0% | 4,447 |
| SUNSunoco LP | $355.8K | 0.0% | 4,883 |
| First Carolina Finl Svcs Inc | $334.7K | 0.0% | 26,500 |
| IBMInternational Business Machines Corp | $321.4K | 0.0% | 1,462 |
| Venu Holding Corporation | $310.5K | 0.0% | 218,633 |
| Vanguard Bd Index Fds | $299.3K | 0.0% | 6,040 |
| IVWiShares S&P 500 Growth ETF | $270.2K | 0.0% | 1,899 |
| ABBVAbbVie Inc | $269.7K | 0.0% | 1,031 |
| IEFAiShares Core MSCI EAFE ETF | $255.2K | 0.0% | 2,634 |
| MCKMcKesson Corp | $224.4K | 0.0% | 263 |
| WFCWells Fargo & Co | $224.1K | 0.0% | 2,800 |
| QQQInvesco QQQ Trust, Series 1 | $221.9K | 0.0% | 300 |
| IAUiShares Gold Trust Shares of the iShares Gold Trust | $214.8K | 0.0% | 2,750 |
| IVViShares Core S&P 500 ETF | $204.5K | 0.0% | 267 |
| MURMurphy Oil Corporation Common Stock | $200.1K | 0.0% | 5,405 |
| FLOFlowers Foods Inc | $57.1K | 0.0% | 10,294 |
| Mycelx Technologies Corp | $8.6K | 0.0% | 10,360 |
| Puresafe Water Systems Inc | $1 | 0.0% | 14,000 |
Quarter ending 2026-09-30.
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