Who Owns Vanguard Consumer Discretion ETF
Every manager with more than $100m in listed equities files a 13F each quarter naming what they hold. These are the ones reporting a position in Vanguard Consumer Discretion ETF.
Who crossed 5% of VCR →Positions as of 2026-09-30
Largest first. The move is against the previous quarter that manager filed, not the previous calendar quarter.
| Manager | Value |
|---|---|
| MassMutual Private Wealth & Trust, FSBExchange Traded Fund27.3K shtrimmed | $10M |
| PARK NATIONAL CORP /OH/Com15.3K shadded | $5.6M |
| Olistico Wealth, LLCETF3.4K shtrimmed | $1.2M |
| KWMG, LLCCONSUM DIS ETF2.9K shtrimmed | $1.1M |
| Farther Finance Advisors, LLCETF2.5K shtrimmed | $904.2K |
| Valeo Financial Advisors, LLCETF1.4K shheld | $522.2K |
| CoreCap Advisors, LLCETF1.1K shtrimmed | $406K |
| Peterson Wealth Advisors, LLCCONSUM DIS ETF872 shadded | $318.1K |
| RHODES INVESTMENT ADVISORS INC /ADVCONSUM DIS ETF798 shadded | $291K |
| TrueWealth Advisors, LLCCONSUM DIS ETF617 shtrimmed | $225K |
| Avidian Wealth Enterprises, LLCCONSUM DIS ETF589 shheld | $214.8K |
| Bullock Wealth Management GroupETF357 shadded | $130.4K |
| Davis Capital ManagementETF155 shheld | $56.5K |
| Bangor Savings BankCONSUM DIS ETF138 shtrimmed | $50.3K |
| Rosenberg Matthew HamiltonETF107 shheld | $39K |
| Bank of New HampshireCONSUM DIS ETF73 shadded | $26.6K |
| NORTH POINT PORTFOLIO MANAGERS CORP/OHCONSUM DIS ETF60 sh— | $21.9K |
| ATWOOD & PALMER INCCOM30 shheld | $10.9K |
| Central Pacific Bank - Trust DivisionCONSUM DIS ETF10 shheld | $3.6K |
| Go Invest LLCETF6 shadded | $2K |
Source: quarterly 13F filings, via EDGAR. A 13F reports positions by CUSIP alone; each CUSIP here has been confirmed against OpenFIGI rather than matched by name, because a name match would attribute one company's shareholders to another. Positions are as of quarter end and can be months old by the time they are filed, and 13F covers long equity positions only — not shorts, and not most debt. The summed value is what these filers reported, not the company's institutional ownership.
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