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Who Owns ServiceNow Inc

Every manager with more than $100m in listed equities files a 13F each quarter naming what they hold. These are the ones reporting a position in ServiceNow Inc.

Who crossed 5% of NOW →
Managers holding
89
as of 2026-09-30
Reported value
$384.1M
summed across filings
Shares held
2.9M
Added vs trimmed
41 / 34
since each filer's last quarter

Positions as of 2026-09-30

Largest first. The move is against the previous quarter that manager filed, not the previous calendar quarter.

ManagerValue
Mn Services Vermogensbeheer B.V.COM308K shadded$41.3M
Quintet Private Bank (Europe) S.A.COM261.5K shadded$35M
JIA INVESTMENT ALLIANCE PTE. LTD.COM257.4K shheld$34.5M
AVITY INVESTMENT MANAGEMENT INC.COM213K shadded$28.5M
Gradient Investments LLCCOM193.2K shtrimmed$25.9M
Lakehouse Capital Pty LtdCOM124.3K shheld$16.7M
ZEVENBERGEN CAPITAL INVESTMENTS LLCCOM120.2K shtrimmed$16.1M
Venture Visionary Partners LLCCOM94.1K shadded$12.6M
MassMutual Private Wealth & Trust, FSBCommon / Ordinary Stock92.9K shadded$12.4M
Westwind CapitalStock86.6K shtrimmed$11.6M
Oak Grove Capital LLCCOM83.1K shadded$11.1M
JACOBS & CO/CACOM68.4K shtrimmed$9.2M
SAPIENT CAPITAL LLCCOM67.9K shtrimmed$9.1M
Kessler Investment Group, LLCCOM65.8K shtrimmed$8.8M
WoodTrust Financial CorpCOMMON65.2K shadded$8.7M
Farther Finance Advisors, LLCStock57.4K shadded$7.7M
YHB Investment Advisors, Inc.COM56.5K shadded$7.6M
Brown Shipley& Co LtdCOM50.4K shadded$6.8M
Deane Retirement Strategies, Inc.Stock48.4K shtrimmed$6.5M
TITLEIST ASSET MANAGEMENT, LLCCOM47.8K shtrimmed$6.4M
Overbrook Management CorpCOM39.5K shadded$5.3M
Strong Retirement Solutions LLCCOM33.7K shtrimmed$4.5M
GAMMA Investing LLCCommon Stock29.5K shadded$3.9M
Bell Asset Management LtdCOM19.2K shtrimmed$2.6M
Central Pacific Bank - Trust DivisionCOM19.1K shadded$2.6M
Gallagher Capital Advisors, LLCCOM17.6K shheld$2.4M
MFG WEALTH MANAGEMENT, INC.COM16.7K shadded$2.2M
CONGRESS ASSET MANAGEMENT COCOM16.2K shtrimmed$2.2M
CANANDAIGUA NATIONAL BANK & TRUST COCom16.1K shadded$2.2M
Valeo Financial Advisors, LLCStock15.3K shadded$2M
Cooper Financial GroupCOM15.3K shtrimmed$2M
ACIMA PRIVATE WEALTH, LLCStock14.8K shheld$2M
Investment Partners Asset Management, Inc.COM13.5K shtrimmed$1.8M
MOODY NATIONAL BANK TRUST DIVISIONCOM13K shadded$1.7M
DIVERSIFIED MANAGEMENT INCCOM12.6K shadded$1.7M
Eleva Capital SASCOM12.3K sh—$1.7M
RHODES INVESTMENT ADVISORS INC /ADVCOM11.9K shadded$1.6M
Wedmont Private CapitalCOM11.4K shadded$1.6M
Legacy Wealth Asset Management, LLCCOM11.6K shtrimmed$1.6M
Bank of New HampshireCOM10.5K shtrimmed$1.4M
Everhart Financial Group, Inc.COM10.2K shadded$1.4M
Avidian Wealth Enterprises, LLCCOM8.5K shadded$1.1M
STABLEFORD CAPITAL II LLCCOM8.5K sh—$1.1M
Canandaigua National Trust Co of FloridaCom8.4K shadded$1.1M
CENTRAL BANK & TRUST COEquities7.6K shadded$1M
Investors Research CorpCOM7.5K shtrimmed$1M
EASTERN BANKCOM6.7K shtrimmed$894.1K
Meadowbrook Wealth Management, LLCLarge US Gro Eq6.2K shadded$831.5K
First Heartland Consultants, Inc.COM6K shtrimmed$810.1K
MFA WEALTH ADVISORS, LLCCOM5.7K shadded$762.9K
Apella Capital, LLCCOM5.4K sh—$739.9K
AMERICAN NATIONAL BANK & TRUSTCOM5.1K shtrimmed$687.6K
TOTH FINANCIAL ADVISORY CORPCOM4.9K shadded$662.1K
DLK Investment Management, LLCCOM4.7K shadded$635.9K
Whalen Wealth Management Inc.COM4.6K shadded$619.3K
Sunburst Financial Group, LLCCOM4.6K shtrimmed$609.7K
VALLEY WEALTH MANAGERS, INC.Stock4.3K shadded$579.2K
Worth Asset Management, LLCStock4.1K sh—$555.5K
Balefire, LLCCOM3.8K shtrimmed$509.2K
Sound Income Strategies, LLCCOM3.5K shadded$491.7K
ELEVATION WEALTH PARTNERS, LLCCOM3.4K shadded$460.7K
ANB BANKCom2.6K shadded$352.3K
DECISION INVESTMENTS, INCCOM2.4K shtrimmed$317.6K
BENEDICT FINANCIAL ADVISORS INCCommon Stock2.1K shheld$284.8K
RIVERSEDGE ADVISORS, LLCCOM2.1K shadded$278.9K
INSPIRION WEALTH ADVISORS, LLCCOM2.1K shheld$276.1K
Mirador Capital Partners LPCOM1.9K shtrimmed$260.6K
Nautilus Advisors LLCCOM1.9K shtrimmed$258.5K
Grove Bank & TrustCOM1.9K shtrimmed$256.4K
BAKER TILLY WEALTH MANAGEMENT, LLCCOM1.7K shadded$231.9K
David J Yvars GroupCOM1.7K shtrimmed$226.5K
JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLCCOM1.6K shtrimmed$216.4K
GILPIN WEALTH MANAGEMENT, LLCCOM1.4K shadded$194K
CoreCap Advisors, LLCStock1.4K shtrimmed$183.7K
GK Wealth Management LLCCOM1.1K sh—$141.3K
Trust CoStock873 shadded$117K
Acropolis Investment Management, LLCCOM812 shtrimmed$108.8K
ATWOOD & PALMER INCCOM600 shheld$80.4K
Byrne Asset Management LLCCOM516 shadded$71.1K
Marquette Asset Management, LLCCOM301 shheld$40.3K
Rosenberg Matthew HamiltonStock278 shadded$37.3K
ARMSTRONG ADVISORY GROUP, INCCOM154 shadded$20.6K
Retirement Wealth Solutions LLCCOM139 shadded$18.6K
Valeo Financial Advisors, LLCStock100 shtrimmed$13.4K
Bangor Savings BankCOM70 shtrimmed$9.4K
Olistico Wealth, LLCStock60 shheld$8K
Wealth Enhancement Trust Services, Inc.COM45 shtrimmed$6K
Davis Capital ManagementStock33 shtrimmed$4.4K
Bullock Wealth Management GroupStock15 shtrimmed$2.1K

Source: quarterly 13F filings, via EDGAR. A 13F reports positions by CUSIP alone; each CUSIP here has been confirmed against OpenFIGI rather than matched by name, because a name match would attribute one company's shareholders to another. Positions are as of quarter end and can be months old by the time they are filed, and 13F covers long equity positions only — not shorts, and not most debt. The summed value is what these filers reported, not the company's institutional ownership.

More on NOW

Company overviewEverything on NOW in one place, with the price.SEC filingsWhat NOW's 8-Ks say happened: results, departures, auditor changes.Insider tradingWhat NOW's own officers and directors buy and sell.Executive payWhat NOW awarded its chief executive, and what it became.Funds holding itWhich funds and ETFs hold NOW, and how big a bet.LobbyingWhat NOW spends lobbying Congress, and on what.Who lobbies for itThe lobbyists on NOW's account, and who they worked for.Federal contractsWhat federal agencies pay NOW.PatentsWhat NOW is filing at the patent office.

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