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Who Owns Alphabet Inc
Every manager with more than $100m in listed equities files a 13F each quarter naming what they hold. These are the ones reporting a position in Alphabet Inc.
Who crossed 5% of GOOG →Managers holding
200
as of 2026-09-30
Reported value
$2.8B
summed across filings
Shares held
8.3M
Added vs trimmed
76 / 108
since each filer's last quarter
Positions as of 2026-09-30
Largest first. The move is against the previous quarter that manager filed, not the previous calendar quarter.
| Manager | Value |
|---|---|
| Douglas Lane & Associates, LLCCOMMON737.8K shtrimmed | $251.4M |
| STEGINSKY CAPITAL LLCCOM650.4K shtrimmed | $221.6M |
| Mn Services Vermogensbeheer B.V.CAP STK CL C607.4K shadded | $207M |
| ZEVENBERGEN CAPITAL INVESTMENTS LLCCOM546.6K shtrimmed | $186.2M |
| Violich Capital Management, Inc.COM325K shtrimmed | $110.7M |
| Farther Finance Advisors, LLCStock309.5K shadded | $105.5M |
| Gradient Investments LLCCAP STK CL C296K shtrimmed | $100.8M |
| ATWOOD & PALMER INCCOM237.1K shadded | $80.8M |
| MassMutual Private Wealth & Trust, FSBCommon / Ordinary Stock206.3K shtrimmed | $70.3M |
| Wedmont Private CapitalCAP STK CL C177K shadded | $61M |
| AVITY INVESTMENT MANAGEMENT INC.CAP STK CL C175.1K shtrimmed | $59.7M |
| SCHAPER BENZ & WISE INVESTMENT COUNSEL INC/WIStock168.8K shtrimmed | $57.5M |
| Quintet Private Bank (Europe) S.A.CAP STK CL C148K shadded | $50.4M |
| GAMMA Investing LLCCommon Stock147.3K shadded | $50.2M |
| NEVILLE RODIE & SHAW INCCOM128.4K shtrimmed | $43.7M |
| Overbrook Management CorpCAP STK CL C127.9K shtrimmed | $43.6M |
| Mirador Capital Partners LPCAP STK CL C123K shadded | $41.9M |
| YHB Investment Advisors, Inc.CAP STK CL C120.9K shtrimmed | $41.2M |
| PROFESSIONAL ADVISORY SERVICES INCCOM118.4K shadded | $40.3M |
| Valeo Financial Advisors, LLCStock112.3K shtrimmed | $38.2M |
| SAPIENT CAPITAL LLCCAP STK CL C110.3K shtrimmed | $37.6M |
| ARMSTRONG HENRY H ASSOCIATES INCCAP STK CL C92.7K shadded | $31.6M |
| Apella Capital, LLCCAP STK CL C84K shtrimmed | $29.2M |
| JACOBS & CO/CACLA85.1K shtrimmed | $29M |
| Venture Visionary Partners LLCCAP STK CL C82.9K shadded | $28.2M |
| FERGUSON WELLMAN CAPITAL MANAGEMENT, INCCOM80.4K shadded | $27.4M |
| CONGRESS ASSET MANAGEMENT COCOM75.6K shadded | $25.8M |
| Westwind CapitalStock70.2K shtrimmed | $23.9M |
| EASTERN BANKCAP STK CL C64K shadded | $21.8M |
| Galvin, Gaustad & Stein, LLCCAP STK CL C57K shadded | $19.4M |
| Gouws Capital LLCCAP STK CL C55.6K shtrimmed | $18.9M |
| Brown Shipley& Co LtdCAP STK CL C55.1K shadded | $18.8M |
| CYPRESS ASSET MANAGEMENT INC/TXCAP STK CL C54.4K shadded | $18.5M |
| Pacifica Partners Inc.CAP STK CL C51.2K shadded | $17.1M |
| SEARCY FINANCIAL SERVICES INC /ADVCAP STK CL C45.1K shtrimmed | $15.4M |
| CANANDAIGUA NATIONAL BANK & TRUST COCom43.3K shtrimmed | $14.8M |
| Everhart Financial Group, Inc.CAP STK CL C42.3K shadded | $14.4M |
| WoodTrust Financial CorpCOMMON39K shtrimmed | $13.3M |
| DLK Investment Management, LLCCAP STK CL C38.8K shtrimmed | $13.2M |
| Bill Few Associates, Inc.CAP STK CL C38.3K shtrimmed | $13M |
| Avidian Wealth Enterprises, LLCCAP STK CL C35.4K shtrimmed | $12.1M |
| Eastover Investment Advisors LLCCAP STK CL C35K shtrimmed | $11.9M |
| Decker Wealth Management LLCCAP STK CL C34.1K shadded | $11.6M |
| Norman Fields, Gottscho Capital Management, LLCCOM33.4K shheld | $11.4M |
| TITLEIST ASSET MANAGEMENT, LLCCAP STK CL C32.9K shadded | $11.2M |
| CoreCap Advisors, LLCStock31.6K shtrimmed | $10.8M |
| HALL LAURIE J TRUSTEEEquities30K shtrimmed | $10.2M |
| Private Capital Advisors, Inc.COM29.9K shtrimmed | $10.2M |
| MOODY NATIONAL BANK TRUST DIVISIONCAP STK CL C29.8K shadded | $10.1M |
| ROCKLAND TRUST COCAP STK CL C28.1K shtrimmed | $9.6M |
| Grove Bank & TrustCAP STK CL C27.9K shtrimmed | $9.5M |
| Castle Rock Wealth Management, LLCCAP STK CL C26.8K shtrimmed | $9.2M |
| Cooper Financial GroupCAP STK CL C26.8K shtrimmed | $9.1M |
| General Partner, Inc.CL26.5K shtrimmed | $9M |
| Applied Capital LLC/FLCAP STK CL C25.1K shtrimmed | $8.6M |
| Greenfield Savings BankCAP STK CL C25K shtrimmed | $8.5M |
| ANB BANKCom23.1K shtrimmed | $7.9M |
| Graves Light Lenhart Wealth, Inc.CAP STK CL C22.5K shtrimmed | $7.7M |
| Kaizen Financial StrategiesCAP STK CL C22.2K shtrimmed | $7.6M |
| Lakehouse Capital Pty LtdCAP STK CL C21.5K shtrimmed | $7.3M |
| HF Advisory Group, LLCCAP STK CL C20.6K shadded | $7M |
| Atlas Brown,Inc.Stock19.6K shtrimmed | $6.7M |
| Balefire, LLCCAP STK CL C18K shtrimmed | $6.1M |
| Wealth Enhancement Trust Services, Inc.CAP STK CL C17.3K shtrimmed | $5.9M |
| AMERICAN NATIONAL BANK & TRUSTCAP STK CL C16.9K shtrimmed | $5.8M |
| Davis Capital ManagementStock16.9K shadded | $5.7M |
| FINANCIAL MANAGEMENT NETWORK INCCAP STK CL C16.6K shadded | $5.7M |
| Breakwater Capital GroupCAP STK CL C16.1K shtrimmed | $5.5M |
| CHICKASAW CAPITAL MANAGEMENT LLCCOM15.6K shtrimmed | $5.3M |
| INSPIRION WEALTH ADVISORS, LLCCAP STK CL C15.5K shadded | $5.3M |
| PARK NATIONAL CORP /OH/Com15.4K shtrimmed | $5.3M |
| DAVIDSON TRUST COEquities14.9K shadded | $5.1M |
| Shira Ridge Wealth ManagementCAP STK CL C14.6K shtrimmed | $5M |
| ARGENT CAPITAL MANAGEMENT LLCCOM14.4K shtrimmed | $4.9M |
| Central Pacific Bank - Trust DivisionCAP STK CL C14.4K shtrimmed | $4.9M |
| MAGNOLIA CAPITAL MANAGEMENT LTDCOM14.3K shtrimmed | $4.9M |
| ELEVATION WEALTH PARTNERS, LLCCAP STK CL C13.9K shtrimmed | $4.7M |
| Legacy Private Trust Co.CAP STK CL C13.3K shtrimmed | $4.5M |
| FELL CAPITAL MANAGEMENT /ADVCAP STK CL C13K shtrimmed | $4.4M |
| Insight Wealth Strategies, LLCCAP STK CL C12.8K shadded | $4.4M |
| Bank of New HampshireCAP STK CL C12.5K shtrimmed | $4.3M |
| Kennon-Green & Company, LLCStock12.4K shtrimmed | $4.2M |
| ABLES, IANNONE, MOORE & ASSOCIATES, INC.CAP STK CL C12.4K shtrimmed | $4.2M |
| RHODES INVESTMENT ADVISORS INC /ADVCAP STK CL C12.4K shtrimmed | $4.2M |
| Lincoln Capital LLCCAP STK CL C12.4K shtrimmed | $4.2M |
| FIRST COMMUNITY TRUST NACAP STK CL C12K shtrimmed | $4.1M |
| Ridgewood Investments LLCCAP STK CL C11.9K shtrimmed | $4M |
| Draper Asset Management, LLCCAP STK CL C11.7K shtrimmed | $4M |
| Rosenberg Matthew HamiltonStock11.7K shadded | $4M |
| Canandaigua National Trust Co of FloridaCom11.5K shadded | $3.9M |
| RFG - Bristol Wealth Advisors, LLCCAP STK CL C11.4K shadded | $3.9M |
| Ayalon Insurance Comp Ltd.Common Stock11.2K shheld | $3.8M |
| RIVERSEDGE ADVISORS, LLCCAP STK CL C11.1K shadded | $3.8M |
| Bath Savings Trust CoCommon Stock11.1K shtrimmed | $3.8M |
| Vilga Financial Planning LLCCAP STK CL C10.9K shadded | $3.7M |
| First Heartland Consultants, Inc.CAP STK CL C10.8K shadded | $3.7M |
| jvl associates llcCAP STK CL C10.5K shadded | $3.6M |
| Heartwood Wealth Advisors LLCStock10K shtrimmed | $3.4M |
| Intelligence Driven Advisers, LLCCAP STK CL C9.6K shtrimmed | $3.3M |
| BAKER TILLY WEALTH MANAGEMENT, LLCCAP STK CL C9.5K shadded | $3.2M |
| Emprise BankEquities9.4K shtrimmed | $3.2M |
| CHAPIN DAVIS, INC.CAP STK CL C9.1K shtrimmed | $3.1M |
| Nautilus Advisors LLCCAP STK CL C9K shtrimmed | $3.1M |
| Whalen Wealth Management Inc.CAP STK CL C8.7K shadded | $3M |
| KWMG, LLCCAP STK CL C8.6K shadded | $2.9M |
| Hummer Financial Advisory Services IncCAP STK CL C8.4K shheld | $2.9M |
| Successful Portfolios LLCCAP STK CL C8.3K shtrimmed | $2.8M |
| Veracity Capital LLCCAP STK CL C8K shadded | $2.7M |
| Investment Partners Asset Management, Inc.CAP STK CL C7.9K shtrimmed | $2.7M |
| RVW Wealth, LLCCAP STK CL C7.8K shtrimmed | $2.6M |
| Cadent Capital Advisors, LLCCAP STK CL C7.7K shadded | $2.6M |
| Capital Advisors Wealth Management, LLCCAP STK CL C7.5K shadded | $2.6M |
| SILVIA MCCOLL WEALTH MANAGEMENT, LLCCAP STK CL C7.5K shtrimmed | $2.6M |
| CENTRAL BANK & TRUST COEquities7.5K shadded | $2.6M |
| Dickmeyer Boyce Financial Management, Inc.CAP STK CL C7.4K shtrimmed | $2.5M |
| Adelphi Trust CoCommon Stock7.4K shtrimmed | $2.5M |
| JOURNEY RETIREMENT PLANNING & INVESTMENT MANAGEMENT LLCCAP STK CL C7.4K shtrimmed | $2.5M |
| Box Hill Private Wealth LLCCAP STK CL C7.2K shadded | $2.4M |
| Green Ridge Wealth Planning LLCCAP STK CL C6.9K shtrimmed | $2.4M |
| MFG WEALTH MANAGEMENT, INC.CAP STK CL C6.8K shadded | $2.3M |
| Sound Income Strategies, LLCCAP STK CL C6.6K shtrimmed | $2.3M |
| TILIA FIDUCIARY PARTNERS, INC.Stock6.5K shtrimmed | $2.2M |
| LifeGoal Investments, LLCCAP STK CL C6.4K shadded | $2.2M |
| Exchange BankCOMMON STOCK6.4K shheld | $2.2M |
| Ledgewood Wealth Advisors, LLCCAP STK CL C6.3K shheld | $2.2M |
| Veery Capital, LLCCAP STK CL C6.2K shtrimmed | $2.1M |
| GK Wealth Management LLCCAP STK CL C6.2K shtrimmed | $2.1M |
| WINEBRENNER CAPITAL MANAGEMENT LLCCAP STK CL C6.2K shheld | $2.1M |
| CenterStar Asset Management, LLCCAP STK CL C6.2K shtrimmed | $2.1M |
| New Covenant Trust Company, N.A.CAP STK CL C6.1K shadded | $2.1M |
| Acropolis Investment Management, LLCCAP STK CL C6K shadded | $2.1M |
| Red Spruce Capital, LLCCAP STK CL C5.9K shheld | $2M |
| Aletheian Wealth Advisors LLCCAP STK CL C5.9K shadded | $2M |
| Tactive Advisors, LLCCAP STK CL C5.9K shtrimmed | $2M |
| TOMPKINS FINANCIAL CORPCAP STK CL C5.4K shtrimmed | $1.8M |
| TOTH FINANCIAL ADVISORY CORPCAP STK CL C5.4K shadded | $1.8M |
| Bangor Savings BankCAP STK CL C5.4K shtrimmed | $1.8M |
| ARMSTRONG ADVISORY GROUP, INCCAP STK CL C5.2K shadded | $1.8M |
| David J Yvars GroupCAP STK CL C5.2K shadded | $1.8M |
| CenterStar Asset Management, LLCCAP STK CL C4.8K shtrimmed | $1.6M |
| Kearns & Associates LLCCAP STK CL C4.8K shheld | $1.6M |
| SPRING CAPITAL MANAGEMENT, LLCCAP STK CL C4.7K shheld | $1.6M |
| GILPIN WEALTH MANAGEMENT, LLCCAP STK CL C4.6K shtrimmed | $1.6M |
| Cambridge Financial Group, LLCCAP STK CL C4.4K shheld | $1.5M |
| Olistico Wealth, LLCStock4.5K shadded | $1.5M |
| Trinity Financial Advisors LLCCAP STK CL C4.5K shtrimmed | $1.5M |
| Monument Capital ManagementCAP STK CL C4.3K shtrimmed | $1.5M |
| Oak Grove Capital LLCCAP STK CL C4.3K shadded | $1.5M |
| VALLEY WEALTH MANAGERS, INC.Stock4.1K shheld | $1.4M |
| Factor Wealth Management LTDCAP STK CL C4.1K shtrimmed | $1.4M |
| Montz Harcus Wealth Management LLCCAP STK CL C4.1K shadded | $1.4M |
| RTD Financial Advisors, Inc.CAP STK CL C4.1K shtrimmed | $1.4M |
| Hamilton Capital, LLCCAP STK CL C4.1K shtrimmed | $1.4M |
| PFW Advisors LLCCAP STK CL C3.9K shtrimmed | $1.3M |
| PUFF WEALTH MANAGEMENT, LLCCAP STK CL C3.8K shtrimmed | $1.3M |
| SACKS & ASSOCIATES, LLCCAP STK CL C3.7K shtrimmed | $1.2M |
| Weaver Consulting GroupCAP STK CL C3.6K shadded | $1.2M |
| Worth Asset Management, LLCStock3.6K shadded | $1.2M |
| DECISION INVESTMENTS, INCCAP STK CL C3.5K shtrimmed | $1.2M |
| Biltmore Wealth Management, LLCCAP STK CL C3.5K shadded | $1.2M |
| Trust CoStock3.5K shadded | $1.2M |
| American National Bank of TexasCommon Stock3.4K shtrimmed | $1.2M |
| Dale Q Rice Investment Management LtdCAP STK CL C3.4K shtrimmed | $1.1M |
| Gerald Baker Financial Group LLCCAP STK CL C3.4K shtrimmed | $1.1M |
| Midwest Financial Partners Investments, Inc.CAP STK CL C3.4K shtrimmed | $1.1M |
| Emergent Wealth Advisors, LLCCAP STK CL C3.3K shadded | $1.1M |
| Sunburst Financial Group, LLCCAP STK CL C3.2K shheld | $1.1M |
| VISTA INVESTMENT PARTNERS LLCCAP STK CL C3.2K shtrimmed | $1.1M |
| Williams & Novak Wealth Management, LLCCAP STK CL C3.2K shadded | $1.1M |
| MRA Advisory GroupCAP STK CL C3.1K shtrimmed | $1.1M |
| MFA WEALTH ADVISORS, LLCCAP STK CL C3K shadded | $1M |
| COLTON GROOME FINANCIAL ADVISORS, LLCCAP STK CL C2.9K shadded | $996.3K |
| GoalFusion Wealth Management, LLCCAP STK CL C2.9K shadded | $984.8K |
| ACIMA PRIVATE WEALTH, LLCStock2.9K shheld | $978.9K |
| MARKET STREET WEALTH MANAGEMENT ADVISORS LLCCAP STK CL C2.7K shadded | $924.8K |
| Echo45 Advisors LLCCAP STK CL C2.7K shadded | $924.5K |
| Arbor Wealth Advisors LLCCAP STK CL C2.7K shheld | $916.6K |
| Investors Research CorpCAP STK CL C2.7K shtrimmed | $904K |
| Allen Mooney & Barnes Investment Advisors LLCStock2.6K shtrimmed | $894.2K |
| Aventus Investment Advisors, Inc.Stock2.6K shadded | $884.6K |
| COLLECTIVE FAMILY OFFICE LLCCAP STK CL C2.6K shtrimmed | $876.5K |
| ECLECTIC ASSOCIATES INC /ADVCAP STK CL C2.5K shadded | $846K |
| Ebert Capital Management Inc.CAP STK CL C2.5K shheld | $845.6K |
| Family Legacy Financial Solutions, LLCCOM2.4K shadded | $817.7K |
| CapWealth Advisors, LLCStock2.4K shtrimmed | $816.9K |
| Castleview Partners, LLCCAP STK CL C2.4K shtrimmed | $814K |
| AVAII WEALTH MANAGEMENT, LLCCAP STK CL C2.3K shtrimmed | $766.5K |
| JUNCTURE WEALTH STRATEGIES, LLCCAP STK CL C2.2K shadded | $764.3K |
| DIVERSIFIED MANAGEMENT INCCAP STK CL C2.2K shadded | $761.8K |
| Wisconsin Wealth Advisors, LLCCAP STK CL C2.2K shadded | $757.9K |
| CYPRESS FINANCIAL PLANNING LLCCAP STK CL C2.2K shadded | $749K |
| Vann Equity Management LLCCAP STK CL C2.2K shadded | $732.6K |
| Kaydan Wealth Management, Inc.CAP STK CL C2.1K shtrimmed | $728.5K |
| Financial Symmetry IncCOM2.1K shadded | $717.4K |
| Roth Financial Partners LLCCAP STK CL C2K shheld | $681.5K |
| Elm3 Financial Group, LLCCAP STK CL C1.9K shtrimmed | $661.9K |
| THRYVE WEALTH MANAGEMENT LLCCAP STK CL C1.9K shadded | $655.2K |
| Shulman DeMeo Asset Management LLCCAP STK CL C1.9K shtrimmed | $649.7K |
| Friday FinancialCAP STK CL C1.9K shadded | $632K |
| Baring Financial LLCCAP STK CL C1.8K shadded | $610.6K |
Source: quarterly 13F filings, via EDGAR. A 13F reports positions by CUSIP alone; each CUSIP here has been confirmed against OpenFIGI rather than matched by name, because a name match would attribute one company's shareholders to another. Positions are as of quarter end and can be months old by the time they are filed, and 13F covers long equity positions only — not shorts, and not most debt. The summed value is what these filers reported, not the company's institutional ownership.
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